Hutch Media Group helps Gloucestershire businesses get found in AI search, including ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews.
We find out what AI says about you today, fix what's getting in the way, and test again to show what changed. No guarantees and no gimmicks, because nobody can honestly promise those.
Search used to give your customer ten links to choose from. Now they can ask a question and get one short answer with a few names in it. If you're not one of the names, you won't see a lost click or a missed call. You just never hear about the job.
"Who's a good accountant in Cheltenham?"
"Emergency plumber near Stroud?"
"Where should we hold a wedding in the Cotswolds?"
"Which solicitor in Gloucester handles probate?"
Your customers are starting to ask questions like these. The answer names a handful of businesses. Is yours one of them?
This is what the free AI visibility check looks at, for your business and your area.
We ask the questions a customer would ask, in your area, and see whether your business comes up at all.
Right services, right place, right opening details. AI can be confidently wrong, and customers believe it.
You'll see which competitors are being recommended, and what they have that you don't.
Pages that say plainly what you do, who for and where are the ones AI can lift an answer from.
Google Business Profile, directories and your own site should all tell the same story.
AI leans on what other sites say about a business, not just what the business says about itself.
Four steps, with you told what's happening at each one. Take the findings and run with them yourself if you like, or we do the work.
We test real customer questions across ChatGPT, Claude, Gemini and Perplexity and record the answers. You get a plain-English summary, not a 40-page report.
We sort out what's in the way: unclear pages, inconsistent details, gaps in your Google Business Profile, anything stopping search engines reading your site properly.
We help you get named in the places AI draws from, honestly and without gimmicks, so the picture of your business isn't just what you say about yourself.
We test again after a few weeks and tell you what changed, including where nothing did. If something isn't working, you'll hear it from us first.
Most agencies will hand you a report and leave you to find someone to act on it. Here you deal with one person from the first check to the fix, and if the answer is a better page, a rebuilt site or a small tool, we can build it ourselves.
We also went through this process on our own site first, so what we recommend comes from having done it. And Google itself says there are no extra requirements or special markup needed to appear in its AI answers. There's no secret trick, and we won't sell you one.
It matters most where customers choose on recommendation: trades, professional services, hospitality, retail and local services across Gloucester, Cheltenham, Stroud, Cirencester, Tewkesbury, the Forest of Dean and everywhere in between.
If your customers all come through word of mouth and nobody ever asks AI for what you sell, we'll tell you that, rather than sell you work you don't need. Want the wider picture first? Read our guides, see how we work as an AI consultant in Gloucestershire, or look at our SEO consulting.
AI search optimisation means making sure AI assistants such as ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews can find, understand and accurately describe your business when someone asks for a recommendation. You will also see it called answer engine optimisation (AEO) or generative engine optimisation (GEO).
We ask the main AI assistants the kinds of questions your customers would ask about your type of business and your area, and record who gets named and what is said about you. You get a short, plain-English summary of what we found and what we would fix first. There is no obligation to do anything with it.
Mostly it overlaps. Clear pages, accurate business details and good content help in both. The extra work is checking what AI assistants actually say about you, and making sure your business is described consistently and mentioned in places AI draws from.
No, and nobody honestly can. AI answers change, and different assistants draw on different sources. What can be done is to remove the things that stop you being found and described correctly, then re-test and report what changed.
Either. You can take the findings and act on them yourself or with your own web person, or we can make the changes for you. We build websites and tools as well as advise, so fixes don't get stuck waiting for someone else.
Google says there are no additional requirements to appear in its AI Overviews or AI Mode, and no special markup or AI-specific files are needed. Ordinary good search practice is what counts, so that's where the time is spent.
It varies. Changes to your site can take weeks to be picked up, and some of the work, such as being mentioned elsewhere, takes longer. That is why we test before we start and again afterwards, so you can see what moved.
Cost varies a lot depending on your business and what is involved, so the first step is the free check and a chat to establish what, if anything, needs doing.
Ask for your free AI visibility check and we'll tell you honestly where you stand.
No jargon, no pressure.